Lovely packaging idea is lovely.
Not new, but still awesome. And headline driven, too!
Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Peter Ignazi, Carlos Moreno
Copywriter: Frank Macera
Art Director / Typographer: Jonathan Guy
Other credits: SGL Communications, Lori Davison, Yvette Thornley
Source: Ads of the World
At least they admit it. Fantastic to see Waterstones be a little more human and admit their mistake in a humorous way.
Krispy Kreme: “Devil”
Here’s an old-school print ad. It has a chance to win cuz it’s #ironic. And while even though “irony” may feel all new and shit. It’s as old as it gets in the ad biz.
I hope people can still read.
Metal Potential? Bronze.